Retail management

Retail

The BNK Estate is in the process of active retail development. The brand portfolio of «Play Moda» LLC includes the following brands: Terranova, Calliope, Medicine, Love Republic, Befree, Zarina, SMYK, TATA. In addition, «Play Moda» is the right holder of premium brands Tosca Blu, Automobili Lamborghini and Cerruti 1881 in the territory of the Republic of Belarus.

Terranova

Terranova is one of the most famous youth brands in Italy. In addition to the original youth direction and high Italian quality, branded products are distinguished by a fairly reasonable price range.

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Calliope

The Italian brand Calliope is stylish clothes and accessories, practical and elegant shoes for men and women who both follow fashion and at the same time value comfort. The up-to-date fashionable collections of clothes, reasonable prices, high quality and elegance – all these things are Calliope.

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Medicine everyday therapy

Medicine everyday therapy is a Polish fashion brand for those who value style and individuality. A distinctive feature of the brand is limited collections and prints created together with young talented artists, illustrators and tattoo artists.

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Zarina

Women around the world know about the Russian brand ZARINA. The combination of sophisticated classic style and bright original details allows to create unique looks.

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Befree

Befree is the Russian youth brand which specializes in the production of fashionable women’s and men’s clothing, shoes and accessories. The company successfully adapts current trends from the fashion runways, making them suitable for everyday wear.

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Love Republic

Love republic is a brand for bright and confident girls who are in love with their lives. Versatile and fashionable looks are the main ones in the Love Republic collections, in which each model emphasizes the internal energy and the unique sense of style.

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Tosca Blu

Tosca Blu is the Italian brand of the unique fashionable bags, shoes and accessories made of high quality genuine leather. The most important and unchanging principles of Tosca Blu are attention to detail, the use of topnotch materials, an exclusive style and fantastic color solutions.

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Automobili Lamborghini

The mastery of designers and the strong identity of Lamborghini cars are also reflected in the collection of accessories of the Italian brand Automobili Lamborghini. Like Lamborghini cars, all accessories are recognizable, very comfortable, convenient to wear and demonstrate an exclusive Italian style.

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Cerruti 1881

Cerruti 1881 accessories are made of genuine leather and follow the brand philosophy: a combination of 120 years of Italian traditions and the modern nature of a typical Parisian fashion house. By the choice of accessories of the CERRUTI 1881 brand the owner emphasizes the high status and impeccable taste, as the accessories are created from the best materials in accordance with the latest fashion trends.

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Tata

Tata – это итальянский производитель обуви, который зарекомендовал себя в качестве одного из самых надежных брендов.

Каждая из моделей коллекций Tata разрабатывается в полном соответствии с наиболее актуальными и современными модными тенденциями. Линейки обуви Тата – результат упорного и длительного труда дизайнеров, разработчиков и производителей. А уникальный подход к созданию максимально стильной и комфортной обуви делает выбор моделей производителя самым правильным решением для ценителей качества.

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SMYK

SMYK is a chain of Polish stores with products for children. The mission is to offer everything that children need and dream about. The SMYK chain philosophy includes: the widest selection of products for children from birth till 14 years of age, the highest product quality, attractive prices and wide range of attractions and educational games for children.

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Napapijri

Napapijri is an Italian premium casual-wear brand. Inspired by the sophistication of great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys. Originally a producer of alpine travel bags, Napapijri now markets upscale apparel for men, women and children, as well as accessories, footwear and bags.c is an Italian premium casual-wear brand. Inspired by the sophistication of great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys. Originally a producer of alpine travel bags, Napapijri now markets upscale apparel for men, women and children, as well as accessories, footwear and bags.

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For more information see   playmoda.by